Identity
A name, a mark and a voice people remember, with the rules that keep them steady wherever they turn up.
Naming, wordmark, colour, type, tone
Digital Product Studio
Websites, client portals and business systems for small companies and independents. Clients find you and choose you more easily, and the work behind it takes less of your day.
Vision
Most businesses don't stumble on the idea. They stumble on what holds it up. A name nobody remembers, a website that runs out of room in its first year, five tools that refuse to speak to each other. That part is our work.
What we build
Each one answers a practical question. Can people find you? Do they trust you? Can your team keep up? We keep them together because a decision taken in one of them quietly sets the limits of the next.
A name, a mark and a voice people remember, with the rules that keep them steady wherever they turn up.
Naming, wordmark, colour, type, tone
Fast, accessible sites that bring enquiries, drawn around your business instead of adapted from a template.
Design, build, content, SEO, hosting
Client portals and apps your customers and your team actually open, shaped around the way they already work.
Client portals, web apps, dashboards, mobile
Quoting, invoicing and scheduling that hold together, so the same information is never entered twice.
Quotes, invoices, scheduling, documents
The repetitive parts handled in the background, so the day goes on the work that actually needs you.
Workflows, reminders, reporting, sync
Applied where it measurably helps, and kept out of the places where it only adds risk.
Drafting, sorting, search, assistants
Ways to start
Four levels of work. The smallest is a clear professional presence, the largest a platform of your own. Most clients begin with one and add the next when the business asks for it. These are starting points, not fixed packages.
DEMAINA Start
For a new business, or one that has outgrown its first site. A clear website that says what you do, shows up in local search and makes getting in touch easy.
Website, identity basics, local search, contact
DEMAINA Grow
For a business that is online but hears too little from it. We add what brings people in, measure what works and keep adjusting it.
Content, search, measurement, regular improvements
DEMAINA System
For a team losing hours to spreadsheets, retyping and chasing. A client portal, an internal tool or a process that keeps quotes, planning and follow up together.
Client portal, quotes, invoices, planning, internal tools
DEMAINA Custom
When nothing off the shelf fits the way you work. A platform, an application or a specific tool, scoped with you and delivered in pieces you can use early.
Platforms, applications, specific tools
DEMAINA Continuous
After launch, the work does not have to stop. We follow up, automate what keeps repeating and improve things as the business changes.
Not sure which level fits? Describe the situation. We will tell you where to begin, including when a smaller step is enough.
Start a projectAnticipate rather than follow
So we start with what is on your table this month and build it to still hold next year. Your pages are read by people, by search engines and, increasingly, by AI assistants. We structure them so all three get your business right.
How we work
The thinking, the design and the build stay in one place, so a decision taken in the first week is still understood in the fifth month. You are not re-explaining your business at every stage.
What the business really does, who pays for it, and what keeps getting in the way.
Identity and structure decided together, so nothing has to be retrofitted later.
Delivered in pieces you can use and react to while the work is still moving.
Measured, adjusted, extended. The foundation holds as the business changes.
Who it's for
“I have an idea.”
“I have a business.”
The choices made in the first month are the ones you live with for years. Changing them later usually costs far more than taking the time now.
Adding a service, a second language or another country shouldn't mean starting the whole thing again.
Identity, product and systems developed together, so the website, the software and the paperwork behave like parts of one business.
Selected work
Two real clients. For each, the problem we started from, what we built and where it stands today.
01Cleaning company · Web, portal, operations
A cleaning company near Bern whose requests had to arrive complete and whose quotes had to go out quickly. We built the site in French and German, an online estimate, a client dossier where customers answer their offer, and the tools the team runs the jobs with.
Live
ccbcleancare.ch · home, estimate, mobile
02CCB CleanCare · Behind the site
The same client, seen from the inside. Customers, quotes, invoices, planning, jobs and the team in one system, with a mobile workspace for the field. It is what lets the website promise a written offer and keep that promise.
In use · Internal system
Automation & business logic
Internal system · not public
03Independent coach · Brand, web
A sports coach in Delémont whose clients have very little time. The site tells the coach's own story in the first person and leads to one simple step, a WhatsApp message.
Live
medinacoaching.ch · project photography
Studio
Most projects begin with an idea, a problem, or a business that is ready for its next step. We work closely with the people behind it to understand what actually matters, put the right foundations in place, and turn it into something real.
Start
An idea, a problem or a business already in motion. Tell us where you are today and what you want to build next.